SOD產品的市場分析
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Publish date：2018-09-14 16:28:54
The world is aging
According to the UN, the total number of the world's elderly population has reached 629 million. By 2015, the total number of people aged 60 and above will exceed 2 billion, accounting for more than 21 percent of the population, and will exceed the total number of children under 15. Population aging has become a prominent problem in today's world!
Aging has brought great business opportunities to global cosmetics companies. In some European and American countries, large cosmetics mainly focus on anti-aging cosmetics. According to a recent report released by frontier strategic management consulting, the anti-aging skin care and cosmetics market retail in 2000 was about $1 billion, and will rise by 15% annually to more than $2.1 billion by 2015. Anti-aging skin care products account for 53% of the major sales in the whole cosmetics market. Anti-aging beauty has been started several years ago. In addition to consumers' increasing rationality in beauty and skin care, it has become a consensus to "solve the fundamental problem" and "women have young and healthy skin".
Now, whether beauty salons, or the market, anti-aging cosmetics are increasingly popular. But in our country's market of the aged cosmetics, especially the types of elderly cosmetics are very few. However, with the improvement of people's quality of life and the advent of an aging society, the cosmetics market potential of the elderly is huge. Therefore, according to the psychological and practical needs of the elderly and the actual development and sales of cosmetics, is the launch of this huge market should first consider the factors.
From the whole world, the whole health industry is developing well. At present, there are more than 500 health food manufacturers in the United States, with more than 1,000 health food varieties put on the market every year, with sales reaching 75 billion us dollars. There are more than 400 health food manufacturers in Japan, with annual output of more than 3,000 kinds of health food products. With a population of more than 1.3 billion, China's sales of health products in 2012 reached more than 50 billion yuan, enough to see its development prospects.
Rapidly growing international health product market
With the increase of social progress, economic development and competition pressure, people are paying more and more attention to their health. The health consumption of global residents is increasing year by year, and the demand for nutrition and health care products is also booming.
Among the 15 international industries divided by international standards, medical and health care is one of the five industries with the fastest growth in world trade. The western concept of nutrition is changing from emphasizing survival, satiety and no side effects to using food to promote and maintain health and reduce the risk of disease. Health food is highly praised. The health industry, represented by health food, shows a good momentum of development in the world. The global health food market grew by about 7% to more than $70 billion in 2012, compared with $30 billion in 1995.
It is expected to be close to $100 billion by 2070. At the same time, economic development and sub-health theory will also ensure the sustained growth of global health product market demand. The world health organization says 15 percent of the world's population is sick. People in the state of disease are the main consumers of drugs, while health and nutrition products are not only targeted at healthy and sub-healthy people, but also applicable to patients with diseases. It is predicted that the global health product market will grow at an annual rate of 8% in the next decade.
Large sub-health population
As people's living and working pressure increases, the number of people in sub-health state is also increasing. According to the survey, the percentage of sub-health population in China is close to 70%. The huge sub-health population has a growing demand for household medical devices and health care products. Therefore, some industry insiders predict that the market of health care products with health care and recuperation as the main functions and household medical device supplies with auxiliary treatment of chronic diseases will have a broad prospect.
Above all health food is food not medicine, it is to specific crowd applicable, main effect is to raise airframe immunity. Health products have always played an important role in the history of China. In ancient China, there has been a tradition of "medicine and food homology", and many foods have the curative effect of traditional Chinese medicine. The modern definition of health is various, including physical, psychological and social adaptation. At present, only about 5 percent of modern people meet the health standards, and 20 percent belong to people with various diseases. Most people are in a state of sub-health, which is what we usually call gray health.
A huge market for the elderly
At present, the onset age of some diseases is greatly advanced, gout, tumor and other diseases are no longer geriatric diseases, young and middle-aged patients are common, especially cardiovascular diseases such as hypertension and coronary heart disease has become one of the most common diseases among young people.
Overwork leads to a decline in physical fitness as the age of onset of heart disease is as low as 30
People in their 30s tend to be the backbone and the backbone of the company. They are at their most creative period in life, so they devote all their enthusiasm and energy to work with little regard for illness and fatigue.
A heart attack in the young is often much more serious than in the old
Studies have shown that the cause of a heart attack is narrowing of the blood vessels. It has been found that young patients with heart disease have a mild stenosis, but also a heart attack.
Studies have shown that chronic stress, overwork, and lack of exercise can cause great physical and psychological stress, leading to a decline in physical fitness, which is the main reason for the early onset of senile diseases. These young and middle-aged social elites at the forefront of society, the performance is particularly obvious.
Increased risk factors in life among young people lead irregular lives
The living characteristics of young and middle-aged people are increasing their risk factors for sudden heart attack. Drinking, smoking, and staying up late are recognized as lifestyle injuries; Excessive intake of high-fat and high-protein foods, such as animal meat, resulting in obesity, high blood lipid or hypertension; Busy work, making the body less and less exercise, physical weakness; It is worth noting that young people, due to high mental tension or excessive anxiety, tend to cause or aggravate coronary artery spasm and cause myocardial infarction. Mental tension, great emotional fluctuations, physical overdraft and other factors may easily be the causes of heart disease.
Huge beauty market
An industry that is growing faster than real estate and IT, an industry closely related to our life, an industry with good overall economic benefits, an industry with few well-known brands, and an industry with huge business opportunities and low barriers to entry -- this is the beauty industry. The beauty industry is becoming the fifth largest consumer hot spot after real estate, automobile, electronic communication and tourism.
